Finances are a significant part of business. No matter what you do, where you are in your career or how large your company is, you need funding to keep your operations running. Being smart with your money isn’t just about budgeting correctly and staying profitable; it also involves forecasting how your business will do financially in the upcoming months.
This is where financial forecasting comes into play. This process is essential for New Zealand business owners who want to set themselves up for a profitable future.
Financial forecasting involves analysing data to predict how your NZ business will perform financially in the future. The data analysed can include your company’s financial statements, market trends and probable changes in the economy. While it’s impossible to accurately predict exactly how your company will perform in the future, we can predict what will most likely happen based on real data.
How can you use forecasting to improve your company and business strategy?
Enhanced Cash Flow Management. When you predict your cash flow, you can plan accordingly to prepare for the future. Forecasting lets you predict profitable periods as well as times when you’re not seeing as much income as usual. This way, you can plan for times when you have more funds to use and for when you need to keep a tighter budget.
Proper Budgeting. It’s vital to always budget properly when you run your business. You can look at your potential future finances and allocate funds and resources to different parts of your business. This clever budgeting will help you avoid overspending.
As always, it’s also vital to have contingency funds and plan Bs when you’re dealing with money. Setting aside emergency money can help get you out of trouble if you expect reduced profits or experience unforeseen drawbacks.
Monitoring Your Performance. Financial forecasting will help you monitor your performance – both your predicted and your actual performance. Acting as a framework, your forecast will help you evaluate your actual results, and you can better identify why your finances are the way they are. Without a forecast, you could feel like you’re in the dark.
As you continue to run your business with your projected forecast, remember to continuously check your actual results with your predicted results. Look to see if your performance matches your forecast or if it’s better or worse. If your performance deviates from your projections, then you can analyse your operations to see what you’re doing right or what you’re doing wrong. Doing well? Then, you can stay the course and remain profitable. If you’re not doing as well as you should be, you can look into what you’re doing wrong so you can take corrective action as soon as possible.
Confident Decision Making. Being a business owner involves countless decisions, from minor to major. Sometimes, making a choice can feel like taking a shot in the dark, and it can be challenging to know what to do.
With financial forecasting, you can stay informed about your likely future. This information will give you the confidence to make decisions that make sense. Rather than stressing about making the right choice, you can base your decisions on realistic results to guide your company towards success.
Of course, you should continue to monitor your progress to alter your business strategy when needed.
Improved Risk Management. Forecasting can identify potential pitfalls, allowing you to plan how to keep your business afloat. When you can predict dips in your operations, you can develop strategies for the future. This proactive approach can help your New Zealand business stay resilient, regardless of your challenges.
While there is no way to completely eliminate risk when running a business, you can mitigate and reduce the chances of issues through proper business planning.
Setting Realistic goals is essential to running a business. Understanding your potential financial future will allow you to set realistic, achievable goals that make sense for your business and its future.
Analyse your financial forecast and think about the various long and short-term goals you could make. For example, you could make it a goal to exceed your projected profits by a reasonable amount. Or, you could commit to routinely evaluating your progress to see how you can make steady improvements.
At Business Like, we are committed to helping New Zealand business owners make the most of their unique companies. We’re proud to offer you our various services, from business accounting to business training, so that you can pave your way to success.
We offer a comprehensive course on cash flow forecasting and financial management so that you can experience all of the benefits listed in this article and more. Our training can help you understand the ins and outs of forecasting so you can manage your company like a pro.
Are you interested? Please call us on 09 262 0726 or use our contact page to reach us.
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